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Advanced Television

Digital Media Delivery FreeWheel, a Comcast company and technology platform for the video advertising industry, has released the findings from a new study, CTV Barometer, carried out with GWI — the consumer insights tech company. The research shows that streaming TV is rapidly becoming a popular way to consume content,

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News

Advanced Television
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DTG framework maps the future of IP-delivered TV advertising

4+ day, 23+ hour ago   (259+ words) Ahead of IBC 2026, the Digital TV Group (DTG) has launched a new industry Framework designed to help television advertising realise the opportunities created by the transition to IP delivery while addressing the technical, operational and commercial complexity that accompanies it....

Advanced Television
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Report: 83% of UK advertisers using AI

5+ day, 3+ hour ago   (424+ words) Advanced Television Report: 83% of UK advertisers using AI AI has moved firmly beyond experimentation in UK advertising, with more than eight in ten marketers (83 per cent) now actively using or piloting AI in production, according to research from XR. The…...

Advanced Television
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Analysis: 40% of UK small indie TV producers at risk of closure

1+ week, 13+ hour ago   (319+ words) Analysis of Companies House filings by Indielab finds that 40 per cent of the UK’s small independent television production companies are on course to be at risk of closure within two years, if current trends continue. The typical (median) small indie…...

Advanced Television
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Nielsen rolls out new Local methodology enhancements

1+ week, 6+ day ago   (314+ words) Advanced Television Nielsen rolls out new Local methodology enhancements Nielsen has announced four new local methodology enhancements that have been activated into Local TV currency data effective immediately, ahead of the 2026/2027 broadcast season in the US. Nielsen said the enhancements…...

Advanced Television
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Analysis: News placements deliver strong returns for advertisers

2+ week, 4+ day ago   (307+ words) Compared with inventory across other web environments, news publishers enabled advertisers to achieve their campaign goals while lowering the cost of reaching audiences, generating clicks and delivering viewable advertising. Across the campaigns analysed, advertising on participating news publishers resulted in:…...

Advanced Television
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Broadpeak launches Click2Cart

2+ week, 5+ day ago   (321+ words) Advanced Television Broadpeak, a specialist in streaming and monetisation at scale, has announced Click2Cart, the next evolution of its Click2 interactive advertising solution. Click2Cart enables viewers to add products directly to their online shopping cart with a single click of their TV remote…...

Advanced Television
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Data: Ad supported TV 71.5% share of US viewing in Q2

2+ week, 5+ day ago   (210+ words) Advanced Television Nielsen, the audience measurement specialist, has released the Q2 2026 edition of its Ad Supported Gauge. Overall in the second quarter, ad supported TV captured a 71.5 per cent share of total viewing in the US, which represents a 1.3 share point…...

Advanced Television
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KERV.ai expands partnership with LG Ad Solutions

2+ week, 5+ day ago   (254+ words) Advanced Television KERV.ai expands partnership with LG Ad Solutions KERV.ai, a specialist in video analysis, performance and monetisation, has announced the global expansion of its partnership with LG Ad Solutions, extending KERV.ai’s full suite of interactive and…...

Advanced Television
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Fawesome enhances CTV experience

2+ week, 6+ day ago   (46+ words) Advanced Television Fawesome enhances CTV experience Fawesome’s latest platform update seeks to make it easier for viewers to find desirable content, while giving advertisers new and non-intrusive ways to reach them in the moments that matter most. Turning Discovery Into…...